Sssh! Marketing: A new concept?
10 Oct '10
Believe it or not, you can – sometimes have to – perform your marketing routines silently. You might be doing mass marketing; no worries, it works. Your business might be illegal or it might be legal if you play around the dusty lines of the black book of the law-maker or you might be in a harsh market and still at a level where you can’t compete with the big guys over there. There are a lot of reasons to play hide and seek sometimes!
This is an exciting concept or a technique yet to be discovered. However you still have to wait a little bit more before I dig the whole thing more and put together a sketch.
Coming soon! Silence Marketing ;)
I have been studying my second masters degree at the Royal Institute of Technology in Entrepreneurship and Innovation Management. At the end of the program, when I was to write a dissertation, I thought of discussing how companies are neglecting their employees’ potential. They are the people at the very center of the business and usually they are the best people to contribute in an intrapreneurial or innovative activity.
It does not end there! These people are your employees, the more you get them involved, the more loyalty comes back. The most natural reward (for both sides).
Trends that will shape the world
10 Oct '09
I have been taking a course on Trendspotting and Future Thinking lately and realized that it provides a good insight on what is about to happen or what can happen in the future. That actually should be our concern since we are living in a running world: If you walk, you lose! You have to run but at the same time you should have some time to see what kind of track you are running on. Otherwise; you lose again!
After a little glance through what is about to happen, I have written some trends that could change the world in the future. However, later I will share a detailed “fortune map” for those of you who are interested in this subject :)
Marketing of food and beverage has maybe the most various kinds of marketing ways. No need to be surprised actually. Don’t you have a favourite drink, chocolate, flakes, whatever that you eat or drink… In all these, for sure the taste makes a lot of importance; however, it isn’t enough to differentiate. There are many products that taste almost the same. How do the consumers choose then? More shelf space? More advertisement? A cool brand? Lower price? Many reasons… However, sometimes even they can’t be so different. But still, there must be something that makes you take that one instead of the other.
Have you ever had your own soda brand? What would you do if you had one? Put your own, cool picture on the bottle? Come on! Don’t be such a megalomaniac! How about if anyone who drinks it, can do it? Find something else to market your soda. This way is already taken…
Working environments: The more boring, the less efficient
“I’m so bored at work!! Why can’t my office be anything like these…
My boss is fat and looks like a monkey!!!
I’ve got a big nose!!”
Eye candy Andy (Fenner, 2006).
A random blogger on a website depicts his office environment as above. That creates the debate necessarily. Can an employee reach the desired efficiency, create something new, be innovative or can the job done by the employee be something greater than expected, without motivation, inspiration and together along with boring working climates? This brings us to the issue that the unhappy employees perform with a poor quality and their mood and unhappy visage spreads like a contagious disease which affects the working climate and decreases efficiency, quality and the joy of work which makes the work only a work, not an enjoyable activity. Not the aim is to entertain the employees but the efficiency comes with it anyway. Even the works are going smooth and everything seems nice with what is done in your working environment, there is a possibility that your employees are not satisfied enough or something may keep them away from innovation and there can be a lack of inspiration sources.
A warm hello from cold Stockholm
2 Feb '09
Hello from another cold and snowy day in Stockholm -necessarily a dark one of course. I start this new blog in a day like this. However it will not be as depressive as the winter weather in Stockholm :)
At the end of my studies which took almost twenty years until today, I am having my last months as a student. All these years were really enjoyable and fun but apparently the last ones were too stressful. It is not really that tasty to study after fifteen years maybe because then you realize that this was not for fun. This was for your living or leaving something behind or reaching somewhere. To have the same taste as before, it is necessary to squeeze this life and get its fun out of it :) Nowadays I am passing the last moments where there is almost no fun left because of squeezing it too much before :) Anyway, thinking for future -even near future- gives the motive and there is still some more fun in this period of life.
From this blog I will be posting anything that is interesting to me about life, history, topical issues and necessarily interesting stuff about marketing, management, innovation and etc. I am supposed to be specialized in these at the moment. Ain’t I? :)
