Sssh! Marketing: A new concept?
10 Oct '10
Believe it or not, you can – sometimes have to – perform your marketing routines silently. You might be doing mass marketing; no worries, it works. Your business might be illegal or it might be legal if you play around the dusty lines of the black book of the law-maker or you might be in a harsh market and still at a level where you can’t compete with the big guys over there. There are a lot of reasons to play hide and seek sometimes!
This is an exciting concept or a technique yet to be discovered. However you still have to wait a little bit more before I dig the whole thing more and put together a sketch.
Coming soon! Silence Marketing ;)
Marketing of food and beverage has maybe the most various kinds of marketing ways. No need to be surprised actually. Don’t you have a favourite drink, chocolate, flakes, whatever that you eat or drink… In all these, for sure the taste makes a lot of importance; however, it isn’t enough to differentiate. There are many products that taste almost the same. How do the consumers choose then? More shelf space? More advertisement? A cool brand? Lower price? Many reasons… However, sometimes even they can’t be so different. But still, there must be something that makes you take that one instead of the other.
Have you ever had your own soda brand? What would you do if you had one? Put your own, cool picture on the bottle? Come on! Don’t be such a megalomaniac! How about if anyone who drinks it, can do it? Find something else to market your soda. This way is already taken…
