I have been studying my second masters degree at the Royal Institute of Technology in Entrepreneurship and Innovation Management. At the end of the program, when I was to write a dissertation, I thought of discussing how companies are neglecting their employees’ potential. They are the people at the very center of the business and usually they are the best people to contribute in an intrapreneurial or innovative activity.
It does not end there! These people are your employees, the more you get them involved, the more loyalty comes back. The most natural reward (for both sides).
Marketing of food and beverage has maybe the most various kinds of marketing ways. No need to be surprised actually. Don’t you have a favourite drink, chocolate, flakes, whatever that you eat or drink… In all these, for sure the taste makes a lot of importance; however, it isn’t enough to differentiate. There are many products that taste almost the same. How do the consumers choose then? More shelf space? More advertisement? A cool brand? Lower price? Many reasons… However, sometimes even they can’t be so different. But still, there must be something that makes you take that one instead of the other.
Have you ever had your own soda brand? What would you do if you had one? Put your own, cool picture on the bottle? Come on! Don’t be such a megalomaniac! How about if anyone who drinks it, can do it? Find something else to market your soda. This way is already taken…
Working environments: The more boring, the less efficient
“I’m so bored at work!! Why can’t my office be anything like these…
My boss is fat and looks like a monkey!!!
I’ve got a big nose!!”
Eye candy Andy (Fenner, 2006).
A random blogger on a website depicts his office environment as above. That creates the debate necessarily. Can an employee reach the desired efficiency, create something new, be innovative or can the job done by the employee be something greater than expected, without motivation, inspiration and together along with boring working climates? This brings us to the issue that the unhappy employees perform with a poor quality and their mood and unhappy visage spreads like a contagious disease which affects the working climate and decreases efficiency, quality and the joy of work which makes the work only a work, not an enjoyable activity. Not the aim is to entertain the employees but the efficiency comes with it anyway. Even the works are going smooth and everything seems nice with what is done in your working environment, there is a possibility that your employees are not satisfied enough or something may keep them away from innovation and there can be a lack of inspiration sources.
